AE Studio / Chinatown Jeweller / Website transformation

From a list of services
to a personal next step.

A visual comparison of the earlier service-page content and today’s boutique experience.

Before · recovered content

Illustrative reconstruction
Earlier jewellery-services page · content summary
Chinatown JewellerHome   About us   Contact us   Watches

Jewellery services

Workshop services explained in a list, with an invitation
to contact the team or visit for a repair quote.

  • Ring sizing, polishing and cleaning
  • Diamond, pearl and gemstone setting
  • Rhodium plating and restringing
  • CAD design drawings

General enquiry

Name
Email
Comments
Content reconstruction — not an original screenshot. Historical layout, typography and colours are unverified.

“Here is what we do.”

The recovered page described workshop capabilities and directed visitors towards a general contact form or an in-store enquiry.

After · current website

Cropped site capture · 6 Oct 2026
Client website / services
Cropped services page showing Bespoke Service, Jewellery and Timepieces, each with a Book Now button.

“How can we help you?”

Three clear service routes, each with its own booking link. The service routes lead visitors towards arranging a boutique visit.

Find the right serviceSeparate routes for bespoke work, jewellery care and timepieces.

Take a concrete next stepMove from reading about a service to arranging a boutique visit.

Keep the personal connectionThe digital journey leads back to the people at the boutique.